Considering retail ready packaging? Display trays offer a simple and economical solution.
Retail ready packaging (RRP) is on the mind of most packaged goods companies today. Not only is it is becoming a requirement for selling to many large retailers and big box stores, it can offer sustainability rewards in reduced material consumption.
What is retail ready packaging?
In the simplest sense, it is packaging that arrives at the end user ready for display. No corrugated cutters, no unloading individual items, no arranging products on shelves. The product is placed on the shelf right in the shipper, saving time and making restocking more efficient. In addition, retail ready packaging makes it easy for the consumer to identify your brand, select an item, and leave the remainder intact ready for the next person’s selection.
Making the transition to RRP
First and foremost, it is important that your product is shipped safely and damage-free from your plant to the end user. There are many different product variables and packaging options to consider, including perforated wraparound cases, 2-part trays, trays with top pads and shrink-wrap, and more.
Full height display trays combine economy and flexibility
Full height display trays combine full product visibility and primary package protection. They can be shrink-wrapped or not, depending on the primary product requirements. At the retail level, they provide both stocking convenience and broad on-shelf visibility for the primary package. Yet possibly the greatest advantage is the low cost of conversion to display trays utilizing your existing downstream production equipment and an A-B-C case erector.
A-B-C erectors are designed from infeed, through opening, and sealing, to run RSC cases, HSC cases, and display trays interchangeably. No change parts are required to run trays; only dimensional adjustments if the tray size is different than your other case sizes. Therefore, an A-B-C case erector can eliminate the need for a line reconfiguration requiring major capital equipment expenditures while meeting most retailers’ display tray requirements.
Here’s how our unique machine design accommodates display trays:
- Top of stack KD feed with dual grippers and slidebar accommodates tray cutouts- no tension is required for KD feed
- Case is opened on the major bottom flap–not the sidewall
- Cases are squared by the walking beam transfer through adhesive or tape application
- Trays are squared during tape application or adhesive compression, forming square and secure trays for smooth packing and palletizing
Whether you need the flexibility to make cases and trays to meet retail requirements, or need to run only trays, your A-B-C case erector can supply your needs, and reduce your corrugated consumption by up to 30% with strong, secure packaging that will protect your product during transport and display it proudly at the end user.
View the video to see display tray and RSC case erector operation
We’d be happy to discuss your requirements and options, as well as other retail ready solutions.
Call 800-237-5975 or send your specifications and goals to receive a quote at the link below.